I’ve waited for tonight for nearly 4 months.
Because at 8pm EDT, the NFL draft begins.
You can watch the 1st round on ABC, ESPN, ESPN2, or the NFL Network. Then, rounds 2-3 continue tomorrow night, followed by rounds 4-7 on Saturday afternoon.
Now, I know this isn’t a sports blog (most of the time)…
But I bring this up for a good reason:
You see, I remember not too long ago when the draft was a much more humble affair.
Back in 2009, the whole ritual took place over 2 days — Saturday and Sunday. And it would start in the late afternoon, instead of the prime-time spectacle it’s become.
In those days, the draft was considered a blip on the sports calendar.
Only the real fanatics watched.
But since the NFL made the switch — extending it to three days and moving it to prime-time TV — the draft has become more mainstream.
It was a tipping point.
In fact, last year was the “most watched” draft EVER.
And this year’s draft could trounce that record, especially since Disney announced that they already sold out of their ad slots for the event.
So what’s the lesson here?
Well, there’s 2 of ’em:
LESSON #1: When in doubt, give them more.
When you have a rabid following, it’s almost impossible to overwhelm them with content. And just like football fans prefer 3 days of draft vs. 2, the same can be said of any content you’re creating: emails, podcasts, blog posts, books, Youtube videos, et cetera.
Give ’em MOAR!
LESSON #2: Never assume what your audience wants.
For decades, NFL execs made the costly mistake of assuming that no one likes football enough to watch 3 straight days of rookies getting picked by their teams. Turns out, fans LOVE it. And the owners would’ve found that out a lot sooner if they had simply asked their BEST buyers (not the fair-weather fans) how much they care about the draft.
If you’re struggling to come up with new product tweaks of your own, don’t forget to ask your customers for a suggestion or two.
And for more tips on creating content that sells, check out:
Alright, that’s all I got for tonight.
Now it’s time to watch the Redskins try to salvage their season by drafting an overrated QB in the 1st round.
Your pen pal,